15 May 2017

Be 1 Under 100 – There’s Plenty of Time for Success

Attaining success can feel like a mad rush. Not only is it difficult to clearly define success for yourself, it is even more difficult to find validation for achieving that success. There used to be articles that listed the Top 50 Professionals Under 50. Then came the computer age and it was all about the […]

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03 May 2017
Manufacturing Marketing

Manufacturing Marketing – Oxymoron?

In America, manufacturing is a critical sector of our economy. It is 12% of our GDP, 18.5 million jobs are supported by it, and $1.3 trillion of product is exported annually. So, for such an extensive industry, how is marketing still a myth to so many manufacturing companies? This question has been puzzling people for […]

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10 Apr 2017
Paid search campaigns for Manufacturing Service Departments | Leopard Digital Baton Rouge

Paid Search For Service

Paid search is often thought of for only lead generation, but service is an expense that can always find more efficiency. Few things are more exciting in business than strong growth momentum. Either the market is finally right, or you launch a new product that changes your market, or maybe – just maybe – you […]

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13 Mar 2017
Progress Over Perfection | Manufacturing Marketing Blog

Progress Over Perfection – What are you waiting for?

We all have that one person on the team who seems to know it all. And, often times, he actually does! But, the challenge is that Mr. Know-It-All tends to do something that isn’t very smart. He finds a way (and then yet another way) to do something better. He can often be what I call […]

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27 Feb 2017

The Goldilocks Spot

All businesses are also customers. Even if it’s only office supplies we’re talking about, the people ordering the supplies can and will share their experience. The supply order taker at the water cooler may say, “Wow, I ordered supplies online from XYZ Company this morning, and they delivered them this afternoon! Really made me look […]

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20 Feb 2017
PRODUCT LAUNCH: DOES THE RIGHT HAND KNOW WHAT THE LEFT HAND IS DOING? | Manufacturing Marketing Blog

Product Launch: Does the Right Hand Know What the Left Hand is Doing?

Especially with new product launches, but anytime there are more than a few people involved, communications and motivations can be difficult to align. For instance, if you look at an industry like manufacturing, their R&D and marketing teams couldn’t be further apart in their styles of communication, and often their measure of success is a department […]

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14 Feb 2017

Emotional Re-Branding: 3 Steps to Remember

Developing a brand for a new company is exciting work. With a world of options, one could dive into GoDaddy domain name search and type away until the right mix of creative options and available URL’s finally align. At Leopard Digital, we provide a brand board for clients to look at varying concepts of how […]

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05 Feb 2017

“What’s in a name?” Why Website Naming is no Shakespeare

“What’s in a name? That which we call a rose by any other name would smell as sweet.” – William Shakespeare. That beautiful quote by Shakespeare is intended to mean that a name doesn’t change the value of a particular thing. However, when it comes to naming a website, nothing could be less true. Lately, […]

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29 Jan 2017

Fail Fast – Marketing Tactic or Life Lesson?

In the world of online marketing, there is a saying, “fail fast.” Essentially it means you are to measure every part of a marketing effort, learn what is working and what is not, and optimize the effort to what converts for the goal. The faster you learn, the faster you stop the bleeding and increase […]

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23 Jan 2017

Do I advertise Offline if I advertise Online?

THAT is the $1,000,000 question!  Should I advertise offline in local magazines, newspapers, direct mail, bus benches, billboards, radio and all the stuff I get sold all day long, or do I take the leap and spend my marketing money online? The simple answer is, YES…to both. Occasionally I come across a professional who doesn’t […]

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