20 Feb 2017
PRODUCT LAUNCH: DOES THE RIGHT HAND KNOW WHAT THE LEFT HAND IS DOING? | Manufacturing Marketing Blog

Product Launch: Does the Right Hand Know What the Left Hand is Doing?

Especially with new product launches, but anytime there are more than a few people involved, communications and motivations can be difficult to align. For instance, if you look at an industry like manufacturing, their R&D and marketing teams couldn’t be further apart in their styles of communication, and often their measure of success is a department […]

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14 Feb 2017

Emotional Re-Branding: 3 Steps to Remember

Developing a brand for a new company is exciting work. With a world of options, one could dive into GoDaddy domain name search and type away until the right mix of creative options and available URL’s finally align. At Leopard Digital, we provide a brand board for clients to look at varying concepts of how […]

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05 Feb 2017

“What’s in a name?” Why Website Naming is no Shakespeare

“What’s in a name? That which we call a rose by any other name would smell as sweet.” – William Shakespeare. That beautiful quote by Shakespeare is intended to mean that a name doesn’t change the value of a particular thing. However, when it comes to naming a website, nothing could be less true. Lately, […]

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29 Jan 2017

Fail Fast – Marketing Tactic or Life Lesson?

In the world of online marketing, there is a saying, “fail fast.” Essentially it means you are to measure every part of a marketing effort, learn what is working and what is not, and optimize the effort to what converts for the goal. The faster you learn, the faster you stop the bleeding and increase […]

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23 Jan 2017

Do I advertise Offline if I advertise Online?

THAT is the $1,000,000 question!  Should I advertise offline in local magazines, newspapers, direct mail, bus benches, billboards, radio and all the stuff I get sold all day long, or do I take the leap and spend my marketing money online? The simple answer is, YES…to both. Occasionally I come across a professional who doesn’t […]

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15 Jan 2017
Learn how to get out of the competitive Yellow Pages with three inexpensive ways for people to find you online. Leopard Digital

Yellow Pages vs. White Pages

For the few that can even find a phone book today, there is little use for it outside of a cheap booster seat for the little ones. But, back in the day it was THE solution to marketing your business and making sure someone could Find Your Spot. It was a big decision, too, as […]

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08 Jan 2017

Ask your website: Isn’t it time to Find Your Spot?

Social media, website management, and search engine optimization may not be how you want to spend your time, but businesses today must be aggressive in all of them. The good news is that it’s not too late to start! It is the whole reason we decided to #TakeTheLeap into this new venture. After our first […]

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